There are dozens of different beauty brands out there, all doing what they can to sell you products to cover up your flaws or alter your appearance. At Vanity Planet, our aim isn’t to change the way you look. Instead, we offer products that reveal your natural beauty.
Why do we do this? Because we care about the people we meet, giving them safe and effective products from us. We are constantly doing our best to improve everything we create, so you have everything you need to match the face you show to the world with the beauty within you.
At Vanity Planet, we also work with many influencers for a few reasons. One is to promote our products with the help of those influencers, who have the means of sharing their experiences with their followers. We also like to help new influencers make their mark, giving them the tools they need to share their passions with the world. If you’re interested in becoming an influencer but are unsure how to do it, here are a few tips to help you get started!
1. Choose a Niche
Everyone has something they are passionate about. This can be cooking, makeup, DIY projects, fashion or anything else you love. Think of something that inspires you, one you talk about with your friends and family. Does something pop up in your mind right away? If so, that’s likely the best choice for your niche.
2. Be Yourself
Everyone has their own voice, their own ideas. That’s what makes us individuals. This can help you reach your audience. Rather than copying the styles of others, try to use your own ideas to come up with a way to promote your new niche. This will help you stand out from the crowd instead of blending in with everyone else.
There are a number of social media platforms that you can choose from to post on. Rather than choosing just one and focusing on it, it may be a better option to pick a couple. This will help you create a broader base. Not everyone uses Facebook, Instagram, Twitter, and YouTube all at the same time, but most people have at least one they use to follow their favorite influencers. The more range you have, the wider a fan base you can create.
You also need to consider what type of influencer you want to be. For videos, YouTube is the obvious choice, but if you’re going to post pictures, Facebook or Instagram may be a better option. Then you can add a comment sending your followers to your other platforms, helping you expand your reach.
Once you’ve chosen your platforms, it’s time to start creating your content. The more frequent you add to your platforms, the more interest you’ll create with your followers. Consider this, if you find an influencer, but they only post once or twice a month, are you going to keep following them? Probably not. Followers want to see something new that they can try out for themselves. If you’ve chosen platforms like Facebook, Twitter or Instagram, you may want to post at least once a day. Video platforms like YouTube can be added to a couple of times a week. These frequent posts will help hold your follower’s attention, so they’ll keep coming back to see your fresh content.
5. Engage with Others
Your followers take the time to read your posts, check out your pictures and watch your videos. When they leave a message, it’s only polite to respond, even if you’re just thanking them for their comment. But this also has some benefits you may not even consider. If your followers develop a rapport with you, they’ll mention you to their friends. This free promotion can increase your following exponentially.
Like talking with regular followers, you may also want to engage with fellow influencers. You’d be surprised what simply liking their posts can do. In turn, they may check out your content, which could inspire them to mention you in their own posts. This is especially helpful if you’re in the same industry.
6. Brand Partnership
The larger your online presence is, the more attention you’ll get. Many influencers have even caught the eye of larger brands, which can create a nice partnership. This will allow you and the brand to work together to promote your creative stylings as well as their products. These partnerships can also help you monetize, giving you a nice income for doing what you love!