HYDRATE: Hyaluronic Acid—The Body’s Natural Moisturizer

When it comes to natural ingredients, you can’t get much more natural than hyaluronic acid.

Hyaluronic acid (HA) is a substance that your body produces naturally. Its purpose? To keep every aspect of your skin stable, safeguarded and constantly renewed! If you have dry, flaky or dehydrated skin, there couldn’t be a better ingredient to find in beauty products. That’s not all HA can do for your skin.

What Does Hyaluronic Acid Do for Your Skin?

Think of hyaluronic acid as a BIG drink of water for your skin. Naturally found in the body, the substance locks in moisture (up to 1000 times its weight in water) and creates fullness.

It’s able to penetrate the dermis—unlike, say, collagen—to kick-start a series of anti-aging reactions. Among them: a boost in hydration and elasticity, enhanced suppleness, a decrease of wrinkles caused by dehydration, the diminished appearance of existing lines and extra protection against UV damage. Basically, it’s a miracle worker.

Little did you know that your body produces its very own beauty product!

What Is Hyaluronic Acid Used For?

Hyaluronic acid is used to improve moisture content more than any other ingredient. At the same time, it revitalizes the skin’s outer surfaces layers, so it looks and feels softer, smoother and radiantly hydrated. This instantly improves the appearance of fine lines and wrinkles.

What Are the Benefits of Hyaluronic Acid?

HA’s moisture-binding ability is exceptionally important when it comes to aging. When we’re young, our skin can hold onto water and retain a balanced amount of moisture, but it loses this ability as we age. The result is a visible loss of firmness, pliability and a diminished appearance of plumpness and suppleness (hello, wrinkles). Simply put, hyaluronic acid has powerful anti-aging properties!

Beauty Tech for the Best Skin Yet